MARKET RESEARCH
You know your business inside out, but do you know how to market it effectively to reach the right people?
Using my background in anthropology, marketing and human-centred design, I’ll redefine your marketing from your target customers’ perspectives to bring you clarity and confidence.
Online market research insights bring clarity, focus and confidence in your marketing and business.
Knowing your audience allows you to grow your audience, but how well do you really know them?
From search engine data to social media forums, I use desk-based research methods to gather the views, thoughts and opinions from a target audience on specific key words/phrase or question. This information is collated and then analysed even further, looking for clues and patterns in the language to gain key insights. Then comes a feedback meeting with the client to share the findings with them on how to use this rich information within their marketing to help attract more of their dream clients and customers.
Cost £199
“I'm in the process of making changes to my website copy and Helen offered to do some market research for me. She came back with a very detailed report giving me clear guidance on which words were being used in my field of expertise of emotional wellbeing coaching and equine facilitated learning and how best to channel my efforts. Helen was also able to give me some great tips on how to bring more traffic to my website by using specific topics within my blogs. Super helpful.”
R Withey
“Spending time with Helen has helped me get a very much longed for clarity. She picked up on where I was struggling and got to work straight away helping me focus on what I do, the process I go through to create my work and my USP/ branding. I now feel ready and confident to stride into the business side of things knowing who to reach, tell and sell to.”
C Luther