I’ve always loved design. Growing up, I filled countless sketch books with notes and ideas and one of my earliest memories as a little girl is tracing the simple flower motifs of my childhood bedroom wallpaper with my finger. Fast forward a few decades and I’m still as fascinated with design today, continuously observing the world around me and, of course, still filling up sketch books.
My background mixes an interest in people (I have a degree in Social Anthropology and was a teacher in a previous career) and a passion for design with over five years experience in graphic design including launching a range of interior fabric designs.
The combination of these disciplines results in a human-centred approach to research in order to gain a greater understanding of the industry, competitors and customers. This feeds into the design and decision making process in order to communicate the right message to the right people.
I work with small to medium-sized businesses and organisations mostly because I just really enjoy getting to know their work inside out.