The latest Scandinavian concept to have found its way into current lifestyle trends is ‘lagom’, meaning not too much not too little, just the right amount. Our Nordic friends seem to lead the way when it comes to quality of life, along with ‘hygge’ (loose translation of ‘cosy’) and ‘fika’ (sharing coffee and cake each day with those around you). The latter two concepts are all about creating moments in time to focus on the simple pleasures, whereas lagom is more of a way of life.
In the world of interiors we are all familiar with the the 'Scandi chic’ style but living the lagom way goes one step further, rejecting the ‘chic' part altogether. This means getting rid of all the things that are no longer useful or needed until you have just what you need. Practical minimalism and pared back living are the new rules here.
Furniture should be considered in terms of its sustainability and provenance. Many companies have adopted a democratic pricing scheme and are making progress to reducing their environmental impact by lowering their footprint and using sustainable materials. Ikea were pioneers for these principles in their ‘Live Lagom’ campaign in 2014. From furniture to food and everything in between, consumers are more conscious and informed than they have ever been and rightly so.
Lagom principles can also be applied to architecture and how rooms are used. Rather than rooms as having a single use or purpose, they are now seen as multifunctional spaces and this, coupled with Through thinking about spaces for multifunctional living rather than single use rooms and energy consumption the end result is creating efficient homes in many different ways.
It’s also about the small things, living in a balanced way within the world around us; switching to energy saving lightbulbs, reducing energy consumption, growing your own vegetables, creating less waste etc.
When it comes to my fabric designs and their manufacturing, I have made conscious decisions in line with lagom principles before l even learned of this term. My inspirations come from the natural world around me, I am drawn to simplicity and efficient design, my designs are printed in the UK using eco friendly pigments and I embrace multifunctional family living.
My family have always joked that with our blue eyes and fair hair we must have a Scandinavian heritage. Maybe it’s worth looking into as I do seem to have an affinity with Scandinavian culture...