I’m passionate about design, in particular its ability to engage customers and transform businesses.
Humans are visual beings. We consume hours of online content each day and with 90% of information absorbed by the brain visually, it’s crucial to engage potential customers through design tailored to a specific audience.
This is why I use a human-centred approach to design that digs deep to understand the needs and behaviours of the people using a product or service. It’s about empathy for the audience and how to use these insights to strengthen your messaging.
I have a multi-disciplinary background in social anthropology, user-experience (UX), design and teaching which enables me to create effective and meaningful designs tailored to resonate with customers and, in turn, grow businesses.