Here to help with all things visual.


Hi, I’m Helen.

I’m passionate about design, in particular its ability to engage customers and transform businesses.

Humans are visual beings. We consume hours of online content each day and with 90% of information absorbed by the brain visually, it’s crucial to engage potential customers through design tailored to a specific audience.

This is why I use a human-centred approach to design that digs deep to understand the needs and behaviours of the people using a product or service. It’s about empathy for the audience and how to use these insights to strengthen your messaging.

I have a multi-disciplinary background in social anthropology, user-experience (UX), design and teaching which enables me to create effective and meaningful designs tailored to resonate with customers and, in turn, grow businesses.

I was featured in Creative Bloq talking about the design trends of 2019.